TEMPLATE: Assess your blog topics against your corporate strategy

This Excel template will help you to assess your blog topic ideas against your corporate strategy.

It allows you to create on-point, targeted content that supports your company's vision and direction.

By putting in your topics and your key points, you are then able to rate how well the material is suited to what your organisation is working towards. You will never again create material that causes management or executives to wonder why on Earth you're publishing an article about [thing], or how it fits. With this template, you will be able to show them (if they ask!) how the content fits and how you assessed it ahead of time. Management loves stuff like that.

It will also help you to refine your thinking about your topics. This way, if you're getting a freelancer to help you, you will also be in a better position to create focused and valuable briefing documentation.

No corporate communications officer can do without it.